There’s only one thing worse than advertising, and that’s advertsing that pretends to be as cynical as you. Adverts that obviously want you to sit sneering at the set going “Yeah, huh, yeah, I hate those sort of situations too…OK I’ll buy a packet of Tunes and demonstrate how cynical I am to the world”

Advertisers achieve this with varying degrees of success ranging from hopeless ineptitude to shocking cluelessness.

However successful any advertising agency is, they are all toejam.