4 times now I have received this hilarious, side-splitting, clearly fake picture in my inbox. The front page of the Northampton General Hospital website contains the following announcement:

It’s a hoax!
Many people will have seen a photograph of a sign about family planning services, supposedly located at NGH, that has been ‘doing the rounds’ on the internet. While it gave us a laugh too, we should point out that it is a hoax – the sign does not exist!

Yet still it propagates. A crap fake of a crap joke and it’s now more famous than the pope. In years to come, it will come round again and again and again. Eventually it will become true.